Google verification explained: video, phone call or postcard

When you create or claim a Google Business Profile, Google needs proof that the business is real and that you're allowed to manage it. This step is called verification. Until it's done, your changes may not show, and some features stay locked.

Verification protects you too: it stops strangers from taking over your listing or changing your phone number.

You don't choose the method; Google does

Google decides which methods to offer based on your business type, location and history. You may be offered one method or several. The common ones are below.

Video verification

You record a short, continuous video on your phone showing that the business is real and that you have access to it. Google typically wants to see:

• The outside of the shop, including the signboard and the street, so the location is clear
• Proof of the business in action: the counter, products, equipment or work area
• Proof that you're the person in charge: unlocking the shop, opening the cash counter or showing business documents

Plan it before you press record. One unbroken take works best; edited clips are usually rejected.

Phone call or text message

Google calls or texts the business number with a code. You enter the code in your profile. Make sure the number on the listing is the one you'll answer.

Email

A code is sent to an email address, often one on your business's own domain.

Postcard

Google posts a card with a code to your business address. It can take a while to arrive, and it must reach the address exactly as written on the listing, so check the address carefully, including the shop number, lane and PIN code.

Tips for a smooth verification

1. Get the details right first. Your name should match your signboard and your address should be complete.
2. Use a Google account the business will keep.
3. For video, show the real thing. A clear signboard, a working counter and a shop that's obviously yours.
4. Be patient. Reviews by Google can take a few days. Requesting again repeatedly doesn't help.
5. Keep a record of when you submitted and what you were asked for.

If verification fails

It happens, often for simple reasons: the signboard wasn't visible, the address didn't match, or the video was cut. Fix the reason and try again. Google usually explains what was missing.

If your business has no signboard, works from home or visits customers instead of receiving them, it may need to be listed as a service-area business, which hides your address and shows the areas you serve.

After verification

Once you're verified, complete everything: the right business category, accurate opening hours, good photos and a short description. Our guide on claiming an existing listing covers what to do if someone else already manages yours.

Getting help

Verification is the step where most owners get stuck. Our Google Business Profile service guides you through whichever method Google asks for, so it's done right the first time.